PTA Tax and iPhone 15
PTA Tax and iPhone 15 The Federal Board of Revenue (FBR) has revised customs values for imported used smartphones in Pakistan in 2026. This change directly increases PTA tax on popular devices, especially iPhone and Samsung models.

This update mainly targets imported second-hand phones, which are widely used in Pakistan due to lower prices. Now, buyers will face higher costs even for used devices.
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Key impact in simple terms:
- Higher customs values for smartphones
- Increased PTA tax on all imported phones
- Direct rise in market prices for consumers
Updated Customs Values for Smartphones
The new ruling increases benchmark values for major brands like Apple and Samsung. These values are used to calculate import duties and PTA tax.
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Main changes include:
- iPhone 15 series values increased significantly
- Samsung S23 series also revised upward
- Over 60 smartphone models affected
- Same tax rule applied to used and slightly used phones
iPhone 15 Series New Customs Values
| Model | Old Value ($) | New Value ($) |
|---|---|---|
| iPhone 15 | 310 | 378 |
| iPhone 15 Plus | 320 | 390 |
| iPhone 15 Pro | 390 | 472 |
| iPhone 15 Pro Max | 460 | 505 |
This increase directly raises PTA tax for all models, making imports more expensive.
PTA Tax Increase Impact
PTA tax is now higher due to increased customs values. The estimated tax amounts are:
- iPhone 15: Rs. 46,500
- iPhone 15 Plus: Rs. 47,000
- iPhone 15 Pro: Rs. 51,300
- iPhone 15 Pro Max: Rs. 80,500
This makes PTA approval much more costly for buyers.
Final Market Price Effect in Pakistan
With higher tax, total smartphone prices have increased sharply.
Estimated final prices:
- iPhone 15/Plus: Rs. 150,000 – 180,000
- iPhone 15 Pro: Rs. 200,000 – 230,000
- iPhone 15 Pro Max: Rs. 260,000 – 280,000+
Used phones are no longer as affordable as before.
Samsung and Other Phones Also Affected
Samsung Galaxy S23 series and other brands also face higher valuation.
Key impact:
- S23 Ultra and S23 prices increased
- Android phones also become expensive
- Overall smartphone market prices rise
New Import Rules by FBR
FBR has also introduced stricter import conditions.
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Main rules include:
- Phone must be activated 6 months before import
- Same tax applies to all device conditions
- Stronger checks to stop under-invoicing
Market Impact and Future Outlook
The smartphone market in Pakistan is expected to shift due to this policy.
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Likely effects:
- Drop in used phone imports
- Higher demand for official devices
- Reduced affordability for middle-class buyers
- More pressure on grey market traders
Overall, smartphone prices in Pakistan are moving upward, and buyers will now need a bigger budget for both used and new PTA-approved phones.